Privacy Policy

Effective Date: April 2026

Introduction

Water Master Rafts (“we,” “our,” or “us”) is committed to protecting the privacy and security of personal information. This Privacy Policy describes how we collect, use, disclose, and protect personal information in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA).

This policy applies to information collected through our website: https://watermasterrafts.com/ and related services.

Data Controller / Business Contact Information

Water Master Rafts
476 Wines Way
Stevensville, MT 59870
Phone: (406) 777-5970
Toll-Free: 1-800-239-7238 (RAFT)
Email: info@watermasterrafts.com

Information We Collect

We may collect the following categories of personal information:

Identifiers: Name, email address, phone number, billing/shipping address
Commercial Information: Purchase history, order details, transaction records
Financial Data: Payment information (processed securely via third-party processors; we do not store full card details)
Technical Data: IP address, browser type, device information, operating system
Usage Data: Pages viewed, time spent on pages, referring URLs
Communication Data: Information submitted through contact forms or customer service inquiries

We collect this information directly from you, automatically through website technologies, and from third-party service providers.

Legal Bases for Processing (GDPR)

Where GDPR applies, we rely on the following legal bases:

Contractual Necessity – to process orders and provide services
Legitimate Interests – to improve services, prevent fraud, and maintain security
Consent – for cookies, analytics, and marketing communications
Legal Obligation – to comply with applicable laws and regulations

You may withdraw consent at any time where processing is based on consent.

How We Use Information

We use personal information for the following purposes:

To process and fulfill orders and transactions
To provide customer support and respond to inquiries
To operate, maintain, and improve our website and services
To communicate with you regarding purchases or services
To detect and prevent fraud or security issues
To comply with legal obligations
To analyze usage through tools such as Google Analytics

We do not use personal information for automated decision-making that produces legal or similarly significant effects.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience and analyze site performance.

Types of cookies we use:

Essential cookies (required for site functionality)
Analytics cookies (Google Analytics)
Performance and functionality cookies

You can manage or disable cookies through your browser settings or via a cookie consent tool where available. Disabling cookies may impact site functionality.

Payments and Third-Party Processors

We use third-party payment processors to handle transactions securely:

Stripe (including Klarna financing options)
Authorize.net (credit card processing)

These providers process payment information in accordance with their own privacy policies and industry security standards (e.g., PCI-DSS). We do not store full payment card details on our servers.

Disclosure of Personal Information

We may disclose personal information to:

Payment processors and financial institutions
Shipping and fulfillment providers
Website hosting, analytics, and IT service providers
Legal authorities where required by law

We do not sell personal information. We do not share personal information for cross-context behavioral advertising.

International Data Transfers

Your information may be transferred to and processed in countries outside your jurisdiction, including the United States. Where required, we implement appropriate safeguards such as contractual protections to ensure your data is handled securely.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting requirements. Retention periods vary depending on the nature of the data and legal obligations.

Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or electronic storage is completely secure.

Your Rights

Depending on your location, you may have the following rights:

GDPR (EU/EEA):

Right of access
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object
Right to withdraw consent

PIPEDA (Canada)

Right to access personal information
Right to request corrections
Right to challenge compliance

CCPA/CPRA (California):

Right to know what personal information is collected
Right to delete personal information
Right to correct inaccurate information
Right to opt out of sale or sharing (we do not sell data)
Right to non-discrimination

To exercise your rights, contact us at info@watermasterrafts.com.

Children’s Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children without parental consent.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of such sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact:

Water Master Rafts
476 Wines Way
Stevensville, MT 59870
Email: info@watermasterrafts.com
Phone: (406) 777-5970